Frontend Platform and Real-Time Personalization Tool Vedra

JavaScript-powered personalization tool that used browser, device, and user behavior tracking to deliver tailored content experiences in real time. The tool stored session-based preferences to customize the user journey on future visits—significantly enhancing user engagement and conversion rates

Tech Stack:

• Vue.js (SPA architecture)
• REST API Integration
• JavaScript (custom tracking logic)
• HTML5/CSS3, SCSS
• Git, JIRA, Agile workflows

Key Highlights:

• Built a Vue-based frontend framework from scratch
• Delivered a content personalization engine improving user conversion
• Integrated analytics dashboards with real-time API data