Overview:
Designed and developed an immersive, web-based 360-degree van customization tool that empowers users to visually configure their ideal vehicle. This highly interactive application allows prospective buyers to explore a rotatable 3D van model and personalize its exterior paint, wheels, and interior finishes in real time. After completing their custom design, users can send their build via email or share it directly with a nearby dealership, streamlining the pre-sales process and increasing customer engagement.
Core Features:
- 360° Real-Time Visualization: Users can rotate the vehicle in full 3D and view customizations instantly.
- Live Customization: Dynamic color changes, trim swaps, and interior previews without reloading the page.
- Email Integration: Custom builds can be emailed to the user or sent to a local store for follow-up.
- Lead Capture: Integrates with CRM or email marketing tools to turn users into sales leads.
- Optimized for Touch & Desktop: Runs smoothly across showroom kiosks, tablets, and desktops.
Technical Stack:
- Frontend: Angular, RxJS, Bootstrap
- Backend: Node.js, Express.js, JWT Authentication
- Database: MongoDB
Impact:
- Increased user engagement by 40% on vehicle product pages
- Generated qualified leads through emailed build summaries
- Enhanced showroom experience through interactive kiosks